

Identify the hidden stress triggers that drive unhealthy habits. Perform a targeted stress audit to reveal where you can make meaningful, lasting changes.
Learn evidence-based tools to manage stress without relying on alcohol. You’ll replace old habits with strategies that rewire your brain for resilience and emotional stability.
The workbook guides you through custom exercises and self-assessments, helping you build routines that align with your life and work demands—so you can manage stress confidently and stay sober.
Explore how the THRIVE framework integrates values-based decision-making to strengthen your recovery and keep you on track, even under pressure.
Explore how the THRIVE frameworkintegrates values-based decision-making to strengthen your recovery and keep you on track, even under pressure.

Hi, I’m Dr. Joanne Ketch, creator of Sober in the C-Suite. My journey mirrors the challenges many executives face—balancing career success with personal struggles. In my early business career, alcohol became my go-to stress relief until I found a way to rebuild my life with sobriety and healthy coping strategies.
I’ve combined my lived experience with academic research and developed the THRIVE framework to help executives just like you. Now, my mission is to empower professionals to lead fulfilling, sober lives without sacrificing success.