


Identify the hidden stress triggers that drive unhealthy habits. Perform a targeted stress audit to reveal where you can make meaningful, lasting changes.
Learn evidence-based tools to manage stress without relying on alcohol. You’ll replace old habits with strategies that rewire your brain for resilience and emotional stability.
The workbook guides you through custom exercises and self-assessments, helping you build routines that align with your life and work demands—so you can manage stress confidently and stay sober.
Explore how the THRIVE framework integrates values-based decision-making to strengthen your recovery and keep you on track, even under pressure.

Explore how the THRIVE frameworkintegrates values-based decision-making to strengthen your recovery and keep you on track, even under pressure.

Hi, I’m Dr. Joanne Ketch, creator of Sober in the C-Suite. My journey mirrors the challenges many executives face—balancing career success with personal struggles. In my early business career, alcohol became my go-to stress relief until I found a way to rebuild my life with sobriety and healthy coping strategies.
I’ve combined my lived experience with academic research and developed the THRIVE framework to help executives just like you. Now, my mission is to empower professionals to lead fulfilling, sober lives without sacrificing success.
Research shows that stress is the number one reason people relapse, even when they’re committed to sobriety. This workbook is designed for executives and high-achieving professionals who want to master stress, sustain sobriety, and create a life where they truly thrive.
Dr. Jo’s THRIVE framework equips you with the tools, insights, and strategies needed to reframe stress, develop resilience, and replace unhealthy habits with empowering routines.

—THRIVE without alcohol.







My early business career hit an unexpected wall. Despite my high-achieving nature and upward trajectory, alcohol became the barrier that held me back from reaching my full potential. My mentors were confused—on paper, I was destined for more, but what they didn’t see was that my daily drinking was quietly spiraling out of control.
I fit the profile of a “high-functioning person with an alcohol use disorder” perfectly: driven, Type A, and successful on the outside, yet struggling in private. Maybe that sounds like you too—pushing through stress and striving for excellence, all while managing a secret struggle with alcohol.
Thankfully, I found my way out. I got sober, learned to manage stress effectively, and began to truly enjoy life. Through celebrations, life transitions, major stressors, and career demands, I learned to thrive—without the need for a drink.
Now, after over 15 years of sobriety and advanced professional training, I’ve developed my THRIVE framework to help other professionals like you find balance, manage stress, and build a sustainable, fulfilling sober life. It’s my mission to empower you to not only get sober but to thrive with clarity, purpose, and success.
Click the button below to start your journey today.