Welcome To The Sober in the C-Suite®
Helping professionals and executives manage stress and enjoy life without alcohol.
Online Executive Stress Management and Sobriety Coaching
You Know How To Handle Pressure. You May Not Know How To Turn It Off Anymore.
You've got discipline. You've built a career and a life that require you to make decisions, solve problems, manage competing demands, and follow through when people are counting on you. That's part of what makes your relationship with alcohol so confusing.
But you're reading this because you've started asking yourself some questions.
"Why can't I quit drinking?"
Or…
“Why can’t I drink in a way that isn’t a problem?”
Or maybe...
"If I quit drinking, how will I handle stress?"
You've probably tried making some changes. Maybe you’ve tried to set limits on how much you'll drink or limit drinking to a few nights a week. Maybe you’ve tried working out, “going to meetings,” meditating, or therapy.
Maybe You've Already Demonstrated To Yourself That You Can Stop Drinking.
I did Dry January.
I Went Three Months.
I Don't Drink Every Day.
I Didn't Drink On Vacation.
I've Cut Way Back Before.
I Can Do This When I Decide To.
And maybe all of those things are true.
But you're still having the same conversation with yourself about alcohol. You're still making rules, negotiating exceptions, and deciding when you're going to make another change.
You've Made Changes Before. What You Haven't Figured Out Is How To Make Them Stick.
And part of what makes this complicated is that alcohol has been doing a job for you.
Maybe…
It started as a way to decompress after a long day, take the edge off while traveling, or make business socializing a little easier.
It helps you quiet the 47 tabs still open in your head after you've finished working for the day.
You rely on it to fall asleep, manage anxiety, or temporarily stop thinking about everything that needs your attention.
Drinking has become so automatic that you're not even sure what it's doing for you anymore.
And While You're Still Managing Your Responsibilities, You May Be Noticing Some Changes.
Maybe your sleep isn't what it used to be. Your doctor has some concern.
Maybe someone you care about has commented on your drinking.
Maybe you’ve noticed you're more irritable with the people you lead at work and the people you love at home.
Maybe alcohol is simply taking up more of your time, attention, and mental real estate than you want to give it.
You don't have to lose your career, damage your relationships, or experience some dramatic bottom to recognize that something needs to change.
You don't want to dismantle the life you've worked hard to build. You want to be able to enjoy it without alcohol occupying such an important place in it.
HI, I'M DR. JO
Things can work differently without changing everything that matters to you.
I don't believe lasting change starts with another set of rules about drinking. It starts with understanding what's happening, what alcohol is doing for you, and why the changes you've already tried haven't lasted.
My approach to sobriety coaching is practical, collaborative, and informed by decades of experience working with alcohol use, stress, and behavior change. We look at the demands of your life, the habits you've developed to manage them, and what needs to change so you aren't relying on alcohol to get through the day or unwind at the end of it.
We'll keep what works, change what doesn't, and build the tools and capacity to manage your responsibilities while making more room to enjoy the life you've worked so hard to build.
Start With What's Strong. Build From There.
You've already spent considerable time thinking about your drinking, and you've probably tried more than one way to change it. We won't ignore what you've learned from those experiences or assume you're starting from scratch.
Our work is practical, collaborative, and focused on understanding what's keeping you stuck, identifying what needs to change, and developing strategies you can actually use in the life you're living.
01 |
Let's Talk: Understand Where You Are and Where You Want to Go
We'll start with a consultation to talk about your concerns, what you've already tried, and what you'd like to be different. We'll also discuss whether coaching is the right fit for your needs.
If we decide to work together, we'll take a closer look at your relationship with alcohol, including when and how drinking became part of your routine, the changes you've attempted, and what has made those changes difficult to sustain.
We aren't starting with assumptions about what your drinking means or what your life should look like. We're starting with your experience, your goals, and the information we need to make a useful plan.
02 |
Understand The Pattern: Look At The Load, The Habits, And The Tools
Alcohol doesn't exist in isolation from the rest of your life.
We'll examine the demands you're managing, including professional responsibilities, relationships, expectations, and the stress load you're carrying. We'll look at how you're managing your capacity and where the demands of your life may be exceeding the resources available to handle them.
We'll also identify the habits and coping tools you've developed along the way. Some are serving you well. Others may have become automatic responses that are no longer producing the results you want.
The goal is to understand what alcohol has been doing for you, what keeps bringing you back to it, and what would need to change for a different pattern to become sustainable.
03 |
Build A New Default: Develop What Will Sustain The Change
Understanding the pattern gives us something useful to work with. Now we put that understanding into practice.
Together, we'll identify which tools and habits you want to keep, which ones need to change, and what needs to be developed to take the place of alcohol.
That may involve changing how you respond to stress, managing your capacity more intentionally, developing different routines, or examining the expectations and thinking patterns that influence your decisions.
We'll focus on strategies you can practice, evaluate, and adjust as your circumstances change. The goal isn't to create a plan that only works when life is calm and predictable. It's to develop ways of managing your responsibilities and enjoying your life without alcohol occupying such an important place in it.
Changing Your Drinking Takes More Than Understanding You Need To.
Less About...
Setting another limit or making another promise to yourself
Focusing only on how much or how often you drink
Trying to manage every stressful situation as it happens
Assuming the only solution is to reduce the demands on your life
Trying to “break a habit”
More About...
Understanding what keeps bringing you back to drinking, even when you've decided to change
Examining what alcohol is doing for you, the circumstances surrounding it, and the costs you're beginning to notice
Understanding your overall stress load, where your resources are being depleted, and how those demands influence your choices
Deciding what needs to change, managing your resources intentionally, and building the capacity to handle the responsibilities you want to keep
Understanding how the pattern developed and using the science of habit formation to build a new default
You Worked Hard To Build This Life. Make Sure You Get To Enjoy It.
I've Been On More Than One Side Of The Desk.
Long before I became a therapist and sobriety coach, I worked in business management and organizational leadership. I've been a business owner, management consultant, Program Manager, Clinical Director, Director of Family Services, Interim CEO, and member of a Senior Leadership Team.
I know demanding careers and complicated organizations from more than one side of the desk. I've managed, supervised, and led people with different personalities, priorities, skill sets, and expectations, while remaining accountable for both their performance and the organization's results. I understand competing priorities, difficult decisions, workplace dynamics, and what it's like when the demands of the job don't conveniently end when the workday does.
I also bring decades of clinical experience, a master's degree in counseling, and a doctorate specializing in Addictive and Compulsive Behavior. My work has included developing addiction education and behavior-change resources used by other clinicians in treatment settings. I've spent years helping people understand the patterns behind their alcohol use and develop practical, sustainable ways to change them.
And there's another part of my experience that matters here.
I've been sober since 1991. Before that, I was a high-achieving, productive person with an education, a career, and plenty of evidence that I was capable. I also had a growing problem with alcohol that didn't fit with who I believed I was.
That combination of business leadership, clinical expertise, and 35 years of personal sobriety informs how I work with professionals and executives today. I understand that competence and problematic drinking can coexist, and that changing your relationship with alcohol doesn't require abandoning the strengths, skills, and accomplishments that helped you build your life.
Respected By Professionals In Substance Use Treatment
“Joanne is brilliant. The way she combines the science and the holistic approach is masterful.”
Tyler Ward, LCDC, CCTP, CGCS
Founder & Chief Clinical Officer
“What distinguishes Dr. Joanne Ketch is her profound compassion and her ability to tailor treatment approaches to meet each individual where they are in their journey.”
Dan Caldwell, LPC, LMHC, LCDC-CCS, NCIP, SAP
Professional Interventionist
Featured & Quoted In
Ready for a Plan That's Built Around Your Life?
The Executive Recovery Blueprint Intensive™
You've probably spent considerable time thinking about your drinking, trying different approaches, and deciding what you're going to do differently next time.
But what if the next step isn't another attempt to change your drinking? What if it's taking a closer look at why the changes you've already tried haven't lasted?
The Executive Recovery Blueprint Intensive™ is a personalized assessment and strategic planning engagement. We'll examine your relationship with alcohol, the demands of your professional and personal life, the coping strategies you've developed, and the factors that may be making change more difficult.
You'll receive a comprehensive assessment, my independent professional analysis, and a written Executive Recovery Blueprint™ with individualized findings, priorities, and practical recommendations.
Your Blueprint belongs to you. You can put it to work independently or use it as the foundation for continued coaching.
Investment: $1,600
Prefer Ongoing Coaching?
Blueprint Rebuild™ offers 90 days of focused coaching and implementation. Blueprint Sustain™ provides six months of support, with more time to apply, evaluate, and refine the changes you're making.
Blueprint Rebuild™ — Investment: $5,400
Blueprint Sustain™ — Investment: $9,600
Neither package requires you to complete the Intensive first.
